Constant Care Family Management’s marketing team consists of corporate-level and in-market personnel. Marketing plans for each residence are developed and tracked on a community and regional level, including advertising and participation in community events. Best practices and guidelines are created for and used by the in-market directors as well as feedback tools such as admissions and exit surveys.
The marketing team also oversees various marketing initiatives including partnering and channel strategies at both the community and regional level. Close involvement with partners and building relationships within the community are an important aspect of Constant Care Family Management’s marketing strategy.
The corporate marketing team is also responsible for marketing communications and media relations. Visit our Media Relations section for more information about media relations for The LaSalle Group.